Consultant To The Produce Industry

Unleash the Full Potential of Your Produce Business Today!

I provide expert guidance to optimize operations and increase profitability for growers, distributors, and retailers.

Meet Paul Manfre

I am "The Red Pepper King," a highly experienced member of the produce industry with over 40 years of dedicated service. My in-depth knowledge spans across all areas of the industry, from street vending to importing and exporting, and enables me to provide expert advice to my clients on a wide range of topics, including crop selection, market trends, and more.

My passion for this industry has driven me to become a reliable and trustworthy source of knowledge, and I take pride in my commitment to my craft. If we’ve met, then you know that I’m happy to share insider tips and tricks that help you navigate the complex landscape of produce with ease.

My nickname, The Red Pepper King, speaks to my passion for the industry and my love for the vibrant and flavorful produce that I work with. I bring this same enthusiasm to every project, making me a valuable asset to anyone seeking expertise and guidance in the world of produce.

“Produce, you know what's in it, labels not necessary.” - Paul Manfre

Partners

Deal Maker


Bringing stakeholders together, driving progress.

As an expert in the field of trade, I utilize my knowledge and skills to help my clients effectively navigate the complexities of both domestic and international trade. Drawing upon my years of experience and comprehensive understanding of the industry, I am able to provide my clients with valuable insights and guidance to ensure their success in the market.

With offices in strategic locations like New York City, Nogales, AZ, and McAllen, TX, I am able to serve clients globally. My expertise includes import/export, contracts, transportation, customs compliance, and quality control.

“As part of my job, I am committed to ensuring that, when it makes sense, both the grower and receiver are satisfied. In situations where achieving this may not be feasible, I strongly believe that it is unfair for one party to be excessively content at the expense of the other's dissatisfaction. We are in this together, we go to the weddings as well as the funerals together.”

I am committed to providing exceptional customer service to my clients by leveraging my extensive network and knowledge of the industry. I can seamlessly operate across borders and my attention to detail ensures that my clients receive the highest quality of service, no matter where they are located.

One of my specialties is "Contract Pricing," where I provide adaptable contract options that can cover a week, a month, or an entire season, personalized to meet the specific needs of my clients.

Click here to get in touch with me and discover how I can help you achieve your goals.

Expertise

Strategist


Mapping out the path to your success!

I understand that each client has unique needs depending on their business type, and I provide tailored strategies to help them achieve their goals and objectives. Using my expertise and industry knowledge, I offer strategic guidance to my clients to maximize their business potential.

“Whether you are in retail, wholesale, or foodservice, let me show you how to maximize your business's potential.”

Under my leadership, my team has achieved remarkable results, including up to a 3X increase in revenue for the produce departments we have worked with. We accomplish this by implementing innovative strategies such as display and merchandising improvements, pricing changes, effective buying strategies, and exploring new channels for produce purchasing. By aligning business strategies with the natural rhythms of the produce markets, my unique approach creates successful outcomes for my clients.

Click here learn how my expertise can help your business thrive in today's competitive market.

Key Areas

  • Quality Assurance

  • Wholesale Sales

  • Procurement

  • Foodservice Distribution

  • CSA Programs

  • Produce Boxes

Change Agent


Embracing change for a better tomorrow

I'm committed to integrating new technologies with traditional practices to keep my clients ahead of the curve. My passion for the business continues to thrive year after year, and I'm constantly exploring innovative solutions to enhance my clients' operations.

“To VCs and Angel investors considering investments in agriculture, I urge you to connect with me first.”

I leverage my extensive experience and insights to identify and avoid flawed ideas in the retail, technology, and farming sectors, helping to prevent losses for my clients. With my unique blend of industry knowledge, technological expertise, and market foresight, I provide valuable guidance and strategies that can drive success in the ever-evolving world of produce.

Click here to join forces to make a difference!